An international buyer begins an enquiry in a bright, sunlit office.
Meet Dia · Your AI sales colleague

A warm welcome.
A clear next step.

For every buyer who finds you.
Dia receives the enquiry, asks the right questions, and brings your sales team into the conversation.

Expertise, with a human touch
Your knowledge. Put to work.Receive. Understand. Qualify. Organise. Hand over.
The last mile of your traffic

You brought them to your website. Make the first conversation worth their visit.

Search, exhibitions, advertising and multilingual content bring buyers to your door. Dia is there for what comes next.

A buyer and a supplier talk beside sample displays in a bright showroom.
Attentive from the first question

Not just an answer.
An understanding.

Your products are complex. The first conversation can be clear, considered and genuinely useful.

Try Dia
Dia Your AI sales colleaguePowered by your company knowledge
BuyerWe’re looking for a 6 kW fibre laser cutter. Can you help?
DiaOf course. What material and thickness will you cut, and what sheet size do you work with?
BuyerStainless steel, 3–8 mm. Sheets are 1,500 × 3,000 mm. One machine, ideally in December.
DiaThank you. What supply voltage do you use, and do you have a budget range? I’ll ask sales to confirm the specification and lead time.
ENQUIRY BRIEF

6 kW fibre laser cutter · Stainless steel
3–8 mm · 1,500 × 3,000 mm · 1 machine

December requested · Voltage and budget to confirm
Sales follow-up suggestedUnconfirmed details flagged
Illustrative conversationFrom first question to thoughtful handover
One conversation. Five considered steps.

A good salesperson
knows what to ask.

From a warm first response to a clear brief. The details stay with the conversation.

A welcome, whenever they arrive.THE DIA APPROACH
A procurement specialist wearing a headset works at a laptop in a warm, sunlit office.
01

Receive

Welcome the question. Follow the buyer’s language, within the model’s support and your company’s knowledge.

A caliper, material samples and a metal component lie on technical drawings.
02

Understand

Ask about application, specification, constraints and timing. Use your own product and service knowledge to keep the exchange grounded.

Two colleagues review an enquiry at a laptop in a bright meeting room.
03

Qualify

Identify intent signals and organise priority, so your team can see what needs attention. Signals are guidance, not a promise of a sale.

A hand arranges blank notes over a sketched workflow on an oak table.
04

Organise

Bring the requirement, priority and open questions together. Separate what the buyer has said from what still needs confirming.

One colleague sets a paper folio on an oak table for another.
05

Hand over

Pass the context to the person who can move it forward. Sales and engineering remain in control of the next step.

Confidence, with boundaries

A thoughtful answer also
knows its limits.

Reference folders, material samples and open documents are arranged in an oak library.
01

Check before answering.

Dia draws on your company’s product and service knowledge. The AI anti-hallucination engine puts a knowledge check before the answer.

02

No basis? Bring in a person.

When the knowledge is missing, Dia flags the gap and refers the question to your team instead of filling it with a guess.

03

Stay on the right side.

Refuse attempts to steer the conversation into unsupported answers. Keep unconfirmed details visible for human follow-up.

Better knowledge.
Better conversations.

Conversation records reveal knowledge gaps. Your team updates the knowledge base, and the changes become available for answers. This is a maintained knowledge loop, not automatic model learning or automatic script changes.

Meet buyers where they are

Your front door.
And beyond.

Start with a conversation on your brand’s website. Connect other channels around the way your business works.

A professional holds a smartphone while walking through a sunlit office corridor.
Your brand’s website
WhatsApp
Telegram
WeCom
Feishu
Messaging channel connections are available according to the agreed solution.
Built around your conversations

Different businesses.
The same care.

Practical guides

Make the first response useful.

A better first conversation

Make your next
enquiry feel
welcomed.

Tell us what you sell, what your buyers ask, and how your team takes over. We’ll continue in writing.

support@iyunshow.com
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